Brand Protection Investigation Teams in Scotland

Brand protection investigations in Scotland are used to establish clarity where a brand, reputation, or intellectual property may be at risk from misuse, misrepresentation, or unauthorised activity. These investigations support informed decision-making before legal, commercial, or reputational action is taken, particularly where uncertainty may allow harm to escalate or spread.

At Dion International, brand protection investigations are applied selectively and proportionately. The objective is not aggressive enforcement, but to understand what is occurring, who is involved, and how best to protect brand value with accuracy and control.

Brand Integrity & Reputational Risk

Brands operating across Scotland may face a range of threats, including counterfeit goods, unauthorised use of trademarks, misleading representation, diversion of products, or activity that damages consumer trust. In some cases, issues arise online through social platforms, marketplaces, or websites. In others, activity occurs on the ground through physical distribution, events, or third-party operators.

Reputational harm can develop quickly, particularly where misinformation or unauthorised activity is left unchecked. At the same time, not all reported issues justify immediate action, making objective understanding essential before engaging legal, commercial, or public-facing responses.

Where uncertainty exists, brand protection investigations provide a structured way to understand exposure, confirm activity, and assess impact before deciding on next steps.

How Brand Protection Investigations Are Applied

Each instruction is assessed individually to determine whether investigative activity is appropriate and likely to provide meaningful clarity. Assessment focuses on the nature of the brand concern, the potential impact, and whether investigations can realistically establish relevant facts.

Investigative activity is then directed toward the specific risk identified. This may involve understanding how a brand is being represented, how products or services are being used or distributed, or identifying parties involved in unauthorised activity. Scope remains controlled and proportionate, avoiding unnecessary escalation.

Information is gathered carefully and examined objectively. The emphasis remains on clarity, relevance, and proportionality throughout, ensuring that findings support informed brand, legal, or commercial decisions.

Benefits

• Establish clarity around unauthorised activity.
• Protect brand integrity and reputation.
• Support informed brand and legal decisions.

• Apply proportionate, targeted investigative methods.
• Reduce uncertainty before escalation.
• Provide objective insight to guide next steps.